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5 blogs to follow this year to ensure your ecommerce strategy stays on trend

Ecommerceis a fast-paced sector that’s constantly evolving. For a business owner it can seem impossible to keep up with the latest trends and stay ahead of the competition. Luckily there’s a wealth of information to be found on leading blogs, and we’ve got five you should be reading in 2018.


1. Practical eCommerce

Having been around for over a decade, Practical eCommerce has become a go-to place for e-retail entrepreneurs that want to be inspired by both marketing and business strategies.

Its practical, actionable focus combined with the regular, fresh content means keeping up to date with this blog can help improve your overall business strategies. Whether your focus is on building up a social media presence or converting more leads, you’re likely to find what you’re looking for here.


2. Get Elastic

Did you know that Get Elastic is the number one subscribed e-commerce blog available? This enviable accolade alone should be enough to tempt you to add it to your reading list. With a strong focus on the future of the e-retail industry, you’ll be kept well informed on how to develop your strategies to keep up with industry wide trends.

Blending blogs on best practices within the sector and how to manage those all important digital relationships, Get Elastic can help you to cultivate a loyal, engaged customer base.


3. Google Inside AdWords

Search engines and pay-per-click (PPC) campaigns play such a vital role in the success of ecommerce businesses that Google’s Inside AdWords blog should be considered essential reading. Whether you’re targeting a local audience or want a global reach, AdWords is an invaluable way to generate leads to your site and this blog ensures you get the most out of the tool.

From offering strategy advice for your PPC activities through to announcing the latest features available to take advantage of, Inside AdWords can improve your marketing efforts.


4. Shopify Ecommerce Marketing Blog

Shopify is a well-known ecommerce platform and, if you haven’t already, checking out its Ecommerce Marketing Blog is well worth the time. It’s aimed at small and medium sized businesses, making it the perfect resource for entrepreneurs that are just starting out and eyeing ambitious growth with plenty of practical blogs to learn from.

While the blogs tend to focus on using the Shopify platform, it still has topics and ideas that all ecommerce businesses can learn from and build into their existing operations.


5. KISSmetrics

Get to grips with your marketing and analytical information by reading the KISSmetrics blog. It brings you expert advice on how to use the information you’re gathering, the latest developments in the sector, and how to put plans into action. Armed with the right blogs from KISSmetrics, you can use you data to improve the way you conduct business, driving up the return on investment of your strategies.