Best of the web – retail marketing June 2016
Retail marketing June 2016 - roll up, roll up, here's our latest collection of the best retail marketing articles we've found over the past month. Iddy biddy summaries on each article are below:
The Financial Brand: 7 Ways to Succeed With New Customer Onboarding
It costs an increasing amount to acquire customers. So it would be a shame to let them slip through your fingers. While this post comes from the Financial Services industry, we thought we'd feature it because it has application within e-commerce too. The stakes are really high in Financial Services when it comes to lifetime customer value. Which is why you get pretty serious posts like this which go into depth to explain why it's so important to 'onboard' any new customers well.
So why shouldn't this be different if you're an online retailer of socks, for example? Onboarding is SO important and so many e-commerce stores out there still don't do it. In fact in a recent study we performed, less than 3% of ecommerce businesses had a series of welcome emails or post-first-purchase emails. WOW! If you're reading this and you're one of them, for the love of God get in touch with us! We can help.
How to take an agile approach to digital marketing
Those lovely people from Leapfrogg are at it again. Another great post about bringing agile methodology into Marketing. We've used agile as a way to develop our platform since day one - it's hugely popular within tech businesses. But why not adopt this approach to marketing? As the article rightly points out, building and implementing 12 month campaign plans might mean you miss out on quick wins.
It's all about picking off specific objectives one at a time and nailing those. Read on.
Shopify Blog: How to Tell a Story that Defines Your Brand
This article features an interview with GoDaddy editor-in-chief Shaun Pfunder (what a great name!) talking about how to tell compelling stories that will build long lasting engagement from your customers. In just under 9 minutes, you get a sense why storytelling is so important for your brand strategy; how to use templates to become effective at storytelling; and how to prioritise your writing.
Shaun says there are two key stories to tell; the story of your company which resonates with employees, potential employees and investors, and the second is the story of your brand. This story is different as it has to resonate with your main customer. It needs to project empathy for them and what they want to achieve and how the brand faciliates that.
Business 2 Community: What are the Benefits Of Email Marketing?
Let's face it Email marketing isn’t the most glamourous way to advertise your brand, it is nonetheless one of the cheapest and its benefits are consistently growing in our 'always on' world.
So if you need any more convincing why it's such an important weapon in your Marketing armoury here's a good reminder on what email marketing can actually bring to your company. Sure it might be written by someone who works in the Email Marketing industry but Rupert Adam makes valid points throughout, especially the final one on measurability.
We like measuring. Measuring is good.