Our customer had a business analyst that was spending the vast majority of their week generating targeted email campaign lists for internal clients. This meant they weren’t actually able to perform as much value-added analysis as they would have liked to.
By adopting rais, our customer was able to provide those internal clients with a self-serve tool to create their own email campaign lists and automatically send them to their email marketing platform. What took the analyst several hours to complete was taking these internal clients minutes of time, themselves.
In doing so this effectively improved the analyst’s productivity fourfold as both the backlog of their work in producing these lists was reduced to zero and as they were able to focus on actual analysis, providing the business with useful insights that helped them better identify opportunities and risks.
If you’d like to find out more about how rais increases productivity and saves time on day to day data-related processes, then get in touch